Imagine never having to worry about what to post on social media again. No more waking up at 2am because you forgot to respond to a DM on Insta, or feeling frustrated that your hard work has gone to waste.
Or maybe you have the opposite problem! Your social media is on fire and you simply can’t keep up with the constant demand to create, schedule and engage.
Step forward the Social Media Manager! An industry professional who makes it their business to know and grow your followers. Someone who will create brand-perfect content that aligns with your wider marketing goals and whose one purpose is to make sure you shine online.
It’s time to take the plunge and hire a social media manager if…
1. It’s off your plate
The juggle is real! Running a business, a home and (hopefully!) a social life takes time and energy. But throw social media into the mix and, well, it all gets a bit much. And you really do need to be on social media.
A social media manager will remove that anxiety from your life. Whether you already have busy platforms or haven’t got started yet, a skilled SMM will take the reins – freeing you up to concentrate on other priorities.
2. You can’t keep up with the algorithms
Keeping pace with the ever-changing nature of social media is a full-time job.
That’s why I, and other social media managers worth their salt, make it our priority to keep abreast of industry news, be active in reputable networking groups, and test new functionality.
When you hire a social media expert, you’re buying invaluable insider knowledge and can feel reassured that you’re ahead of the game.
3. You’ll have a strategy
One of the biggest mistakes businesses make on social media is posting without purpose.
Mixed messages, discrepancies in branding and inconsistent posting can make your business look unprofessional.
A good social media manager will create a strategy to ensure your content goes out regularly, meets the highest visual standards, is targeting the right customers and is meeting your overall business objectives.
They’ll also crunch the numbers to see what’s working so they can give your audience more of what they love. Here is what a client of mine recently said…
“I’ve always done my own social media and I was a bit nervous about handing the reins over to anyone else. But I am so time poor and just wasn’t being consistent or properly engaging with my followers, so I knew I had to. After speaking with Jo I knew she totally understood what I was looking for and we had a strategy session talk through the content. Once Jo started managing my page and group it was such a relief knowing that it was all taken care of and the transition was really smooth. I provided some content and she created some and that combination worked well (although hers usually got better engagement than mine!). Jo is such a pleasure to work with and I would highly recommend her.”
4. Your customers will love you
By neglecting your social media channels, you’re not only neglecting your existing customers – you’re also ignoring potential new sales and leads.
Missed inbox queries, unanswered comments on posts, radio silences… It all adds up to one thing, followers who feel unloved.
A social media manager will ensure every customer – old or new – is nurtured on their journey with you.
5. You’ll be one step ahead of your competitors
If keeping up with your own social media channels feels impossible, staying on top of what your competitors are up to is a whole new level of stress.
Whether they’re firing out amazing content every day or struggling to grasp the basics, your talented SMM will use this information to build on what’s working in your sector and catapult your business to the next level.
“Jo has been instrumental in transforming our social media channels. Before we met our social media was non-existent due to time constraints and having no idea where to start. Jo broke everything down, came up with a plan and got to work quickly. She took the time to understand me, my brand, my customer and my business which makes working together so productive. She is so knowledgeable on the ever changing social media algorithms and is happy to share her expertise so that you learn along the way. Jo has not only given my business a much needed boost in followers and engagement but also the confidence to use social media to benefit my business.”
You need to hire a Social Media Manager if:
- You don’t ‘get’ social media
- You don’t like social media
- You don’t care about social media
- You’re too busy for social media
- Your social media is inconsistent – a flurry of posts one week then nothing for the rest of the month.
- You have unanswered DMs
- You don’t know what a DM is
- You hate always feeling ‘on’
- You don’t know what to post
- Posting is always at the bottom of your priority list
